Welcome to this week’s issue of our newsletter! 

Michael McQueen's dropping some truth bombs on persuasion that's gonna flip your script. 

Forget about those dusty old tactics; it's all about hitting the heart, easing those sneaky fears of losing out, and letting folks feel like they're holding the reins. 

The real game-changer? 

Getting real with people. 

Showing your soft side isn't a weakness; it's your ace in the hole. 

Persuasion? It's not about duking it out for the win anymore. 

It's about coming together, figuring things out side by side. 

So, let's take this wisdom and make our mark, the smart way

✅5 Simple Strategies to Win Over Even the Most Stubborn Minds

Thought changing minds was an art for relentless negotiators? Think again. Award-winning speaker and business strategist Michael McQueen breaks down five shockingly simple ways to wield persuasive prowess based on psychology and brain science. This could be a gamechanger for your business.

✅How One Man Rebuilt His Life and Business After Tragedy

After unimaginable personal loss, fitness coach Dan Go honored his late wife's legacy by launching an online coaching empire to help busy people get healthy. Read how he leveraged ConvertKit, YouTube, and Instagram to pivot his business, scale his impact, and find meaning amidst grief's ashes.

✅How Noah Kagan Got Millionaires to Spill Their Secrets

What if you could knock on the doors of millionaires and ask them how they made their fortune? That’s exactly what Noah Kagan did in this eye-opening video. He went to some of the most affluent neighborhoods and interviewed real millionaires about their secrets to success. You’ll be amazed by what he learned and how you can apply it to your own life.

✅This 28-Year-Old's $50 Side Hustle Now Banks Him Six Figures

Who would have thought a $50 investment could lead to six-figure success? Carter is living proof that the right hustle can make a huge difference. See his amazing success story.

✅How to Read Your Leads’ Minds Like Psychologist

Knowing the subtle psychology behind how people make choices is essential.

Learn tested frameworks that connect human behavior to buying, so you can lead prospects to say that wonderful Yes.

✅How to Start a Podcast That Boosts Your Small Business

Have you been overlooking a channel that can take your small business to the next level?  These popular audio shows can win hearts, inspire action, and spread your brand story faster than you can say "viral.”. Learn how to plan, record, publish, and market podcast content that fits your niche perfectly. 

✅How To Use The Motivation Theory To Boost Your Team Productivity Like a Pro

You have a great team, but how can you awaken their dormant drive and make it into consistent, outstanding results? The psychology of motivation can feel like a puzzle without the right clues. Prepare yourself with the wisdom of the hidden forces that inspire people to do their best and beyond.

Dive into 'Chew On This' for a weekly five-minute power session that's all about real talk and real growth.

This isn't your average newsletter—it's a no-fluff, no-nonsense treasure trove of strategies that have catapulted a DTC brand from zero to a whopping $40 million in under four years.

If you're thirsty for straightforward, actionable insights that can skyrocket your business, pop in your email.

Let's cut through the noise and start scaling smart.

I wanna share with you something that may be useful for you today.

In my sales experience, nothing beats storytelling for turning indifferent leads into eager buyers, especially with products that seem too ordinary to stand out.

Take selling a lamp, for instance.

To most, a lamp is just a lamp. Nothing noteworthy. 

But here's where the magic happens.Instead of listing mundane details on your site, tell a captivating story. 

Imagine saying,

"My hunt for the perfect lamp led me to a dusty road in Turkey, in a cramped cab sweating through every pore. That's where I found it—a lamp factory like no other. Inside, among the ordinary, was the lamp that stopped me in my tracks. It was more than a lamp; it was a beacon calling me from afar, promising to illuminate not just my room, but my soul. I knew it wasn't just for me; it was a treasure meant to be shared."

This narrative will grip your customers far more effectively than any list of features.

And for the grand finale, offer something irresistible: 

"I've managed to secure just 10 of these masterpieces. Buy now, and I'll supply you with free light bulbs for the lifetime of your lamp."

That's how you make your customers eager to open their wallets.

Remember, while facts can inform, stories will always sell.

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