Ever think about how the boldest ideas are often the simplest? 

Take Steve Jobs, who transformed Apple into a culture-shifting powerhouse not by selling computers, but by selling big dreams. 

He thought differently and inspired us to do the same. 

And then there's FreeWater - a company that flipped the script by giving away their product for free, while still making a profit through ad space right on the bottles! Mind-bending, right? 

In this issue, we're diving into how thinking outside the box isn't just a cliché—it's a supercharged strategy for success. 

So grab your free water, kick back, and let's explore these genius moves together. 

Who knows, it might just spark your next great idea.

✅ The CEO Who Turned Drift into a Storytelling Powerhouse

At Drift, storytelling isn’t just a marketing strategy, it’s the lifeblood of the company's culture. Discover how Drift’s dedication to storytelling has become its secret weapon for success.

✅ The Key To Netflix Success Revealed

Imagine a world where the underdog takes on the giant and wins. That’s the story of Netflix, a small DVD rental service that dared to challenge Blockbuster, the king of video rentals. See the strategic moves and customer-first philosophy that turned Netflix from a hopeful startup into a streaming powerhouse

✅ This Old Clip Is Considered One of The Best Marketing Video Yet

When Steve Jobs triumphantly returned to the ailing tech giant in 1996, he faced a herculean task: breathe life back into a company on the brink of collapse and reignite the world's passion for Apple. In this video, he outlines strategies that grew the Apple brand from zero to hero.

✅ She Was Laid Off But Now Makes $125,000 Working in Tech

This resilient entrepreneur climbed the corporate ladder to secure a coveted position as an Assistant Vice President, earning an impressive $125,000 annually—a testament to the boundless opportunities that await those willing to challenge the status quo.

✅ Entrepreneurs Who Shook the World and the Lessons They Taught Us

Prepare to be inspired as we delve into the captivating stories of entrepreneurial titans like Steve Jobs, whose unwavering determination and innovative spirit revolutionized industries.

✅ What I learn From A Guy Who Makes $40000 per Speech

What if we told you that an ordinary person, without celebrity status or an extraordinary background, has mastered the art of public speaking to command a staggering $40,000 per speech? Unbelievable right? The article by Tim Denning discusses the insights he gained from a man who earns $40,000 per speech for public speaking.

✅ How Apple's 'Think Different' Sparked a Revolution

See how this daring move not only redefined Apple's business trajectory but also inspired a generation to embrace their uniqueness and fearlessly chase their ambitions.

You've gotta hear this wild story. 

Freewater - ever come across them? 

So, these guys are in the water biz, but with a twist. 

They're all about handing out H2O on the house. 

Why, you ask? 

Because, according to them, water's a right, not a product. 

But hold up, it gets better. 

How do they keep the lights on, you wonder? 

Ads, my friend, right on the bottles!

Turns out, Freewater is more an ad agency than a water seller. 

They flipped the script – figured giving water away could be smoother than trying to sell it. 

Smart, right? 

Helping folks and pocketing some cash along the way.

Now, the brains behind this? 

Josh Cliffords. 

The guy was moved by stories of water scarcity from his time with refugees, and boom, FreeWater was born. 

He wanted to make a difference, and that's exactly what he's doing.

This hits home for me. 

I've launched ventures fueled by my own fire – from health initiatives saving lives to educational projects shaping our kids' futures. 

Passion's what drives me. 

It makes the hustle not just bearable, but downright enjoyable. 

Let's take a leaf out of Freewater’s book and channel our passions into doing some real good.

NEW TO THIS NEWSLETTER?

.What A Disaster!