Dumbest idea ever

Money flows into ads, social media, and promotions, but is it actually bringing in the right customers? 

Too often, entrepreneurs jump into marketing tactics without a clear strategy, burning cash on what seems like a good idea.

Are you making decisions based on what “feels right”? 

Or do you have a data-backed plan guiding your growth?

Before you invest another dollar, let our featured article break down the one mistake that could be quietly draining your budget.

✅ Stop Wasting Thousands on Marketing!
"Most businesses don’t fail because of bad marketing tactics—they fail because they had no strategy to begin with." Too many entrepreneurs jump into ads, social media, and fancy websites before asking one crucial question: Is this the right move for my business? Don’t let shiny tactics drain your budget - here’s how to market smarter, not harder.

✅ From £75,000 in Debt to a £1.5M Business!
"I felt like a failure when I was drowning in debt. Now, I run a million-pound business." Sarah Abel’s journey is nothing short of inspiring. From financial struggle to building a thriving empire, she cracked the code to success—and now she’s helping others do the same.

✅ He Cracked a $1Billion Code
"This is the dumbest idea ever." That’s what the real estate world told Jeffrey Glass in 2016 when he pitched Hometap—a way for homeowners to tap into their equity without taking on debt. Fast forward to 2024, and Hometap has unlocked $1 billion in home-equity investments. Who’s dumb now?

✅ Drinking Beer for a Living? Yep, It's a Real Job!
"Yes, being a beer expert is an actual career." Toshihiro Saito, a certified cicerone (aka beer sommelier), knows his brews inside out. As the assistant director of F&B operations at Hotel Barrière Fouquet’s New York, he’s mastered the art of pairing beer with food - and making a career out of it.

Imagine staring at a mountain of debt so high it feels impossible to climb. 

£75,000 in the red, no clear way out, and the crushing weight of feeling like a failure. 

That was Sarah Abel at 38.

But rock bottom has a way of revealing who you truly are.

Sarah's journey wasn’t just about numbers in the negative.

She had spent her life navigating struggle - losing her father at seven, becoming a caregiver as a child, and being told her passion for beauty wouldn’t pay the bills. 

She tried everything from nursing to sales, but nothing stuck. 

And with bills piling up, she and her husband found themselves drowning in debt.

Then she spotted a tiny nail salon for sale.

With no money and everything to lose, she took the leap. 

A debt management plan helped her stay afloat while she turned that salon into a profit. 

She trained employees, bought and sold more salons, and eventually unlocked the secret to real success - government funding.

Fast forward to today: Sarah runs a £1.5M training academy, empowering others to build beauty businesses. 

She paid off her debt, wrote a book, and now teaches entrepreneurs how to tap into hidden funding.

Her message?

Failure isn’t the end; it's the fuel. Take the risk, learn the game, and rewrite your story.

Feel Like an Impostor in Business? These Picks Make You the Real Deal!

Every entrepreneur faces moments of doubt - wondering if they’re good enough, smart enough, or capable enough to succeed.

That inner voice whispers, “Who are you to do this?” and it can feel impossible to silence.

These growth mindset newsletters are here to rewrite that narrative.

Filled with actionable strategies and empowering insights, they’ll help you build unshakable confidence, even when uncertainty looms.

With these picks, you’ll stop feeling like an impostor and start owning your role as a business leader, ready to tackle challenges head-on.

Start becoming the real deal today!

Dreaming of turning your side hustle into a thriving online business?

Shopify makes it ridiculously simple to start, run, and grow your store - all without needing tech skills.

Whether you're selling handmade crafts, digital products, or dropshipping the latest trends, Shopify has everything you need.

Why Side Hustlers Love It:

• No Tech Headaches – Set up your store in minutes with drag-and-drop simplicity.
• Sell Anywhere – From your own website to social media and marketplaces like Amazon.
• Built-in Marketing Tools – Run ads, send emails, and optimize for SEO—all in one place.
• Secure Payments – Accept payments with ease, including credit cards, PayPal, and more.

Don’t let complexity hold you back. 

Start selling with Shopify today and watch your side hustle grow!

Who knew beer could be a full-time job, right? 

If you don’t, then you need to watch this:

Drinking Beer for a Living? Yep, It's a Real Job!

But here’s the thing - whether it’s beer, business, or any craft, true mastery takes WORK. 

It’s not just sipping your way to success; it’s study, sweat, and relentless pursuit of knowledge.

And that’s the real lesson here: passion means putting in the reps, even when the world thinks you’re just having fun.

For every side hustler out there, let this be your reminder - whatever you’re building, own it. 

Be the expert. Learn the ins and outs. 

Turn your obsession into opportunity. Because one day, people won’t just see what you do; they’ll see why you do it - and they’ll pay for that expertise.

So, what’s your “beer”? 

What’s that thing you could geek out on, get certified in, and turn into a thriving hustle? 

Figure it out, pour yourself into it, and watch your passion pay off.